Strategic design of digital products, powered by AI and results‑oriented.

I connect user insights with business decisions, elevating UX practice and creating real impact in high‑reach products.

 

CONTACT MEPORTFOLIO
UX Strategy Product Design Design Thinking Doble Diamante User Research Prototyping Interaction Design UI/UX
What I do

Double Diamond

Iterative and Augmented

Structured methodology. Precise deliverables. Consistent communication.

Discovery & Empathy Through Data (Exploration)

AI + Data: Turning customer voices into clarity—AI processes vast qualitative feedback in minutes, revealing the true pain points that matter.

 

Strategic Definition and Alignment (Focus)

Strategy: Driving Service Blueprinting and Co‑Creation workshops with leaders and teams, connecting business aspirations to technical realities.

 

High‑Impact Solution Design (Ideation)

Crafting solutions that merge research, brand essence, and strategic vision. Shaping information architecture and seamless transactional journeys.

 

Implementation, Testing & Evolution (Validation)

Continuous Iteration: Applying A/B Testing and Predictive AI to monitor user behavior after launch, guaranteeing product growth based on business ROI.

 

Quien soy

Senior AI 

Digital Product Designer

Product Designer with over 14 years of experience leading digital transformation in highly complex sectors such as Fintech (ADL Grupo Aval, Banco Itaú, DataCrédito) and E‑commerce (Grupo Éxito, Merqueo). Expert in designing high‑traffic transactional ecosystems, unifying user experience across multiple financial institutions under Agile and UCD methodologies. Specialist in optimizing Time‑to‑Market through the integration of Artificial Intelligence into the design cycle and the creation of scalable Design Systems. Focused on aligning business objectives with intuitive interfaces that maximize conversion and ROI.

 Executive Summary

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PROFESSIONAL PILLARS

14+ years of experience Digital product design Diverse ecosystems Strategic vision User-centered innovation
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SKILLS

UX Strategy Product Design Design Thinking Prototyping Web Development AI-powered Design Leadership Clear communication Empathy Strategic thinking Problem solving Collaboration Adaptability
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EXPERIENCE

Financial industry E-commerce Fintech Technology Fleet management Retail Corporate Startups
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METHODOLOGY

Design Thinking Double Diamond Milestone delivery Product Discovery UX Research Innovation DesignOps Lean UX
AI-powered Design Machine Learning in UX Predictive Insights Automation in Design Intelligent Prototyping Data + AI Integration Research Optimization with AI
Logros y reconocimientos

Achievements & 

Recognitions

Digital Innovation Award (2014)

Davivienda / IQ Outsourcing: For the creation of the Digital Electronic Document system.

 

Social Impact COVID‑19 (2020)

Record‑time deployment of the Argos/Celsia health platform.

 

Transactional Milestone ADL (2025)

Successful unification of payments for the five entities of Grupo Aval.

 

Proyectos

Diferentes industrias

Años de experienca

AI-powered Design Machine Learning in UX Predictive Insights Automation in Design Intelligent Prototyping Data + AI Integration Research Optimization with AI
Contacto

Let’s talk!

Leave me a message and I’ll be glad to respond.
I’m interested in learning more about your projects, ideas, or challenges. It will be a pleasure to connect and explore how we can collaborate in the near future.

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Móvil:  57 312 368 1164

Email: luiscarlosbar01@gmail.com

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